The grown-up companion to GiftedKids.in
Gifted Grownups
Brand Guide

The GiftedGrownups brand.

A clear, confident identity in blue and white — built to feel trustworthy, intelligent, and human.

The logo

Primary lockup & mark

The mark is a white "G" with a spark inside a blue badge. The current site mark is set at 51px — 1.5× the original 34px mark.

GiftedGrownups horizontal lockup
GiftedGrownups mark
Mark on blue
Gifted Grownups
Colour palette

Clear blue & white

Blue carries the brand; white gives it air and clarity. Deep ink is for body text only.

Azure Blue
#1E6BFF · primary
Deep Blue
#0B3D91 · headings
Bright Blue
#2F7BFF · accents
White
#FFFFFF · base
Typography

Fraunces + Inter

Fraunces

Display & headlines — warm, intelligent, characterful.

Inter

Body, UI & labels — clean, neutral, highly legible.

Usage

Do & don't

Do

  • Keep clear space around the logo (≥ half the mark's height)
  • Use the mark on white or deep blue only
  • Keep the blue strong and the white clean
  • Pair Fraunces headlines with Inter body

Don't

  • Recolour the mark or add gradients beyond the blue badge
  • Stretch, rotate, or add shadows to the logo
  • Place the mark on a busy photo without a solid chip
  • Mix in competing accent colours